curated selection of Design strategies
Case Studies
Designing seamless end-to-end experiences with measurable impact
Curious how the UX experience comes together?
A/B TESTING
MARKETING STRATEGY
UX PRODUCT DESIGN STRATEGY
The Vanguard Group
B2B and B2C materials, helping to scale platforms focused on trading and investing solutions. Developing strategies that span the entire customer journey from top-of-funnel awareness to full adoption ensuring that each stage is supported with clear, impactful communications.
Over 111.45% New PI Relationship by YTD (2025). Trending above forecast at both the program level and marketing-attribute level.
User experience and Marketing strategy
Carmella’s Cucina Italiana
Designed a restaurant website that merges intuitive UX with strategic marketing to build visibility, attract customers, and drive engagement. The experience highlights the chef’s story, showcases the menu, and streamlines reservations—creating a seamless journey from discovery to dining.
Strengthened the restaurant’s digital presence—fully booked within the first month of opening, with clients praising the website’s easy navigation and ability to inform their dining choices.
User experience | MArketing Strategy | Creative services
GlaxoSmithKlein
Crafted impactful HCP materials and digital strategies that educate, inform, and engage while designing simple, intuitive interfaces that make access to information seamless from Website design, digital signage, leave behind documents, digital banners and many more digital strategies.
Designed digital experiences and visual communications across respiratory and oncology portfolios.
Website Design for Business Growth
Graber Group Construction
The project was designed to improve the business’s online visibility, increase clientele, and showcase its services through a modern, user-friendly website that strengthens brand presence and drives engagement. This project reflects how strategic design and storytelling can drive awareness, attract clients, and elevate a brand’s presence online.
Brand identity & Growth strategy
Gouldsburger’s Franchise
This project focused on developing brand identity, costumer journey and marketing strategy for a newly opened business. The intention was to establish a strong, recognizable presence that would attract customers and build trust. The brand has since grown into a successful franchise, demonstrating the power of strategic design and marketing in driving business expansion.
Brand identity & Growth strategy
Crumb sandwich and salad joint
Developed the full brand strategy and design system for Crumb, a South Jersey eatery known for its fresh, scratch-made menu. The identity combines an illustrated focaccia logo with approachable typography to express authenticity and warmth. Beyond design, I led marketing, creative director strategies and interior branding insights that positioned Crumb for growth expanding into four successful locations across New Jersey.
Creative services
Wallys G’s
Designed the brand identity for Wally G’s, a homemade all-purpose marinade sauce. The rustic, freehand typography and organic shapes highlight the uniqueness of its ingredients, while the earthy color scheme evokes a smoky, natural feel that reflects the product’s authentic recipe.
Creative services & SOCIAL MEDIA STRATEGY
Custard Cart
Created eco-friendly packaging design for 4oz and 8oz ice cream cups, reflecting the brand’s playful, organic vision. The soft color palette reinforces the homemade feel, while practical, stackable packaging supports sustainability. Also built a social media presence to showcase the brand and connect with the local community.
USER EXPERIENCE & Creative services
Jalapenos Restaurant
This project focused on rebranding Jalapeños, a family-owned Mexican restaurant in South Jersey. The goal was to capture the vibrant spirit of Mexican culture while enhancing the dining experience. The strategy involved market and audience research to create a cohesive visual identity, refreshed website, and improved customer service approach by strengthening brand presence and community connection and creating and end-to-end service.
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