Executing strategies for a rapidly changing environment
As a UX designer, I create intuitive and impactful HCP experiences that educate, inform, and engage across digital and print ecosystems. My work spans website design, digital signage, interactive banners, and leave-behind materials all crafted to simplify complex information and ensure seamless access to key resources.
Brands include: Anoro, Ventolin, Menveo, Blenrep, Trelegy, Nucala, Zejula, and Bexsero.
Delivered impactful design and UX strategies for the respiratory product line during COVID, leading rebranding efforts, redesigning websites, and shifting communication strategies to better educate and engage customers in a rapidly changing environment.
Designing for Leading Brands
Redesigned Digital Experiences for Better Access and Education
Led the rebrand and redesign of multiple product websites, spearheading the strategy to enhance usability, improve user experience, and ensure intuitive access to information. Each design decision was grounded in user research and focused on simplifying navigation, improving content clarity, and elevating the visual hierarchy for quicker information scanning. By modernizing digital platforms and aligning them with educational goals, the updated sites provided healthcare professionals and users with seamless, informed, and engaging product experiences.
Website Design
Crafted user-centered websites focused on accessibility, intuitive navigation, and visual clarity. Each design balances brand identity with usability, creating seamless digital experiences that educate and engage.
Visual Communication
Developed cohesive visual systems that align with brand goals and enhance storytelling across digital and print touchpoints. From concept to execution, every piece is designed to communicate clearly, build trust, and drive engagement.
Digital Experiences and Brand Communication
Designed impactful healthcare professional (HCP) materials including leave-behind documents, digital banners, and educational tools that simplify complex information and strengthen brand credibility. Focused on clarity, compliance, and meaningful engagement.
Driving Digital Strategy and Engagement Across GSK Brands
The toolkit behind seamless customer experiences and creative direction
These pieces are owned and licensed by GSK group of companies
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